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Major Elements of the Marketing Communications Process

Urgent help needed. Please help me discuss the major elements making up the marketing communications process for a large health care provider. Provide specific examples to support your response.

Advertising - What paid form of non-personal presentation/promotion of ideas, goods, or services by identified sponsor?

Sales promotion - why type of short-term incentives does your company use to encourage trial or purchase of service?

Events/experiences - What are some of your company's sponsored activities/programs designed to create daily/special brand-related interactions?

Public relations/publicity - What does your company do to promote or protect the company's image or products/services?

Personal selling - Do any of the company's employees have face-to-face interaction with one or more prospective purchases for the purpose of making presentations, answering questions, procuring orders?

Direct marketing - Do your company's use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue with specific customers and or prospects?

Solution Preview

In respect to advertising, Duke Hospital utilizes commercial advertisements as well as a variety of different radio advertisements, as a methodology by which it advertises its services to potential patients. This hospital also utilizes short-term incentive plans, that include a reduction in medication costs for those individuals that utilize diabetic treatment plans, ...

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