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    Sales Vs Marketing

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    While the terms "marketing" and "sales" are often confused and used interchangeably, they are not synonymous. Compare and contrast these two functions within an organization. How are they different? How are they similar? How do they interrelate with each other?

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    Solution :

    Sales and marketing are two terms that are often used interchangeably. It should be clearly understood that they are not the same. Marketing includes a broad series of activities like product discovery, market identification, market size, consumer behavior, product production, pricing, promoting and selling. Therefore, ...

    Solution Summary

    The solution compares roles of sales and marketing in an organisation. A clear distinction is made between sales and marketing.