Definition of marketing with business world examples
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Define marketing.
Include in your personal definition of marketing plus definitions from two different sources.
Based on these definitions, explain the importance of marketing in organizational success.
Provide at least three examples from the business world to support your explanation.
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Solution Summary
The definition of marketing in the 21st Century can vary by industry and perspective. This 825-word step-by-step detailed solution provides definitions of marketing from three different perspectives along with web addresses of sources used to develop those definitions. It also includes an example from the business world that supports the definitions of marketing that are used in this solution.
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Suggested steps for completing this assignment are as follows:
Step 1: "Define marketing. Include your personal definition of marketing plus definitions from two different sources."
Below are three definitions of marketing as found in the specified websites. You can use these or other sources to put the definition of marketing into your own words as the first step in completing this assignment.
1) "Management process through which goods and services move from concept to the customer."
(http://www.businessdictionary.com/definition/marketing.html)
2) "Marketing is the process of interesting potential customers and clients in your products and/or services..." " Marketing involves researching, promoting, selling, and distributing your products or services."
(http://sbinfocanada.about.com/od/marketing/g/marketing.htm)
3) And finally, per the American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
(http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080114/FREE/454122962/1078/newsletter01)
Step 2: "Based on these definitions, explain the importance of marketing in organizational success."
Below are examples to guide you in forming your own response to this part of the assignment using the three definitions ...
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