Purchase Solution

Marketing Management

Not what you're looking for?

Ask Custom Question

I need help to start preparing a 950 - 1,050 word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on three definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

Purchase this Solution

Solution Summary

The response addresses the queries posted in 1058 Words, APA Reference

Solution Preview

The response addresses the queries posted in 1058 Words, APA Reference

Marketing

Marketing

Marketing plays the most important role in the today's world of competitive market. Marketing division is considered as the most vital department of the organization because it generates the revenues, essential for the survival or success of the organization. With the help of marketing, marketer not only communicates, persuades and prompts consumers directly or indirectly about the products & services they offer, but also cover every business activity undertaken, to communicate with their target market though various channels i.e. newspapers, magazines, telemarketing, etc.

The concept of marketing was born out of the awareness that a business should start with the determination of consumers' wants and end with the satisfaction of those wants. The conception lays the current or potential consumer at both the ends i.e. beginning and end, because consumer is conceived as the 'king' of the market. It stipulates that any business should be organized around the marketing function and its task should be one of predicting, inducing and satisfying consumer's basic needs.

Definition of Marketing

Marketing is defined as the process, which is mainly concerned with the demand stimulating and demand fulfilling efforts of the organization through accurate pricing, advertising and disseminating those brands & services, in order to ensure the customer gratification and enhance customer's loyalty, brand loyalty, brand image, competitive advantage, profitability, etc. It is directly conceived with the customers' future requirement of the product and also learned as the task of producing, encouraging and rescuing value-added products and services at the premium price to the target customers, in order to accomplish the business aim. In the simple terms, marketing is defined as the process of satisfying basic requirements in a profitable manner. In the transaction of marketing, number of sellers and ...

Solution provided by:
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution


Free BrainMass Quizzes
Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Lean your Process

This quiz will help you understand the basic concepts of Lean.