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Importance of Marketing in Organizational Success

MKT421 - Individual Defining Marketing

? Include in your discussion your personal definition of marketing and definitions from two different sources.
? Based on these definitions, explain the importance of marketing in organizational success.
? Provide at least three examples from the business world to support your explanation.


Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall.

Perreault, W. D., Cannon, J. P., & McCarthy, E. J., Jr. (2009). Basic marketing: A marketing strategy planning approach (17th ed.). New York, NY: McGraw Hill.

For example, here is an outline you can use:

Title Page
Personal definition of marketing
Definitions from two different sources
Definition 1
Definition 2
Importance of marketing in organizational success
Examples from the business world
Example 1
Example 2
Example 3

Solution Preview

Here you go- you need to add title page. Hope this helps. Good luck!

Marketing is the activity of advertising and promoting products and services to better communicate the product's attributes in an attempt to sell more and increase market share. This activity may be executed in a variety of ways from social media to traditional advertising to brand design and product placement.

According to Kotler (1984), "Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others."

David Jobber (1995) states marketing is "The achievement of corporate goals through meeting and exceeding customer needs better than the competition."

Marketing is important to organizational success because it is the process through which interest is generated in products and services to increase the customer base and drive sales. As Kotler points out, marketing is the way that others find out about your product or service. It is not enough to simply manufacture or develop a revolutionary product. If a company fails to communicate the value or unique features of the product it is unlikely to sell. Jobber goes even further by pointing out that marketing must address the customer better than the competition. To this end, marketing is getting the brand's message out in a manner that is louder, clearer, more creative, ...

Solution Summary

This solution discusses the importance of marketing in organizational success, and includes two different definitions of marketing, and gives examples from the business world to illustrate marketing. It includes links, APA references, and examples.