Importance of Marketing in Organizational Success

MKT421 - Individual Defining Marketing

? Include in your discussion your personal definition of marketing and definitions from two different sources.
? Based on these definitions, explain the importance of marketing in organizational success.
? Provide at least three examples from the business world to support your explanation.


Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall.

Perreault, W. D., Cannon, J. P., & McCarthy, E. J., Jr. (2009). Basic marketing: A marketing strategy planning approach (17th ed.). New York, NY: McGraw Hill.

For example, here is an outline you can use:

Title Page
Personal definition of marketing
Definitions from two different sources
Definition 1
Definition 2
Importance of marketing in organizational success
Examples from the business world
Example 1
Example 2
Example 3

Solution Summary

This solution discusses the importance of marketing in organizational success, and includes two different definitions of marketing, and gives examples from the business world to illustrate marketing. It includes links, APA references, and examples.