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Define marketing

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Prepare a paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from 2 different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least 3 examples from the business world to support your explanation. Be sure to properly cite your sources in your paper.

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Solution Summary

This posting gives my personal definition of marketing, as well as several definitions given my marketing professionals. It then provides 3 real life examples of why marketing is such an important endeavor.

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I can't write your paper for you, but here are some ideas that you can use in your paper.

I would like to firstly define marketing. This is a tough one, since I am a market researcher by profession; I understand how formal and farfetched "marketing" is.

My definition of marketing is: a team of creative individuals who work to promote and advertise the product to place it firstly in the mind of consumers.

- The problem with this is that marketing in theory contains these following activities also known as the 4-Ps
- Developing the product
- Pricing the product
- Promoting the product
- Deciding what people to sell the product to

One formal definition from the American Marketing Association is:

An organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

http://www.marketingpower.com/

Philip Kotler (marketing genius and author of many text books) states: http://www.learnmarketing.net/marketing.htm ...

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