Sample marketing plan.
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Select a product or service that you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept.
Prepare a Marketing Plan for your selected product/service. Include the following elements:
*A brief description of the product/service being offered.
*An analysis of the market in which the product/service will be offered.
i. Size and demographics of the markets
ii. Potential competitors (if any)
*An analysis of the marketing strategies that will be used for the introduction of the product/service.
i. Pricing
ii. Promotion
iii. Distribution
iv. Sales support
Use APA guidelines.
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Solution Summary
This is a sample marketing plan that covers the analysis, marketing strategies, competitors, demographics, etc.
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