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    Sample marketing plan.

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    Select a product or service that you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept.

    Prepare a Marketing Plan for your selected product/service. Include the following elements:

    *A brief description of the product/service being offered.
    *An analysis of the market in which the product/service will be offered.
    i. Size and demographics of the markets
    ii. Potential competitors (if any)
    *An analysis of the marketing strategies that will be used for the introduction of the product/service.
    i. Pricing
    ii. Promotion
    iii. Distribution
    iv. Sales support

    Use APA guidelines.

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    Solution Summary

    This is a sample marketing plan that covers the analysis, marketing strategies, competitors, demographics, etc.