GGI, Partnerships and Promotions
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It is time to start writing the marketing plan for Global Gadgets Imports, produce a 1-2 slide presentation for each question (with speaker notes for each slide) that addresses the questions in these pertinent marketing areas.
* Partnership -
GGI does not have a large marketing budget and would like to seek cooperative marketing opportunities. We need to do all we can to get our "Branding Strategy" (see Packaging section) visible as soon as possible. We could prosper by partnering with existing businesses that already have brand recognition. Be sure to support your suggestions with sound marketing theory.
* Promotion -
Put together a sample marketing campaign plan, which includes many forms of marketing such as digital promotions (i.e., e-marketing via website, email) and non-digital promotions (i.e., direct mail, print advertising, in-store signage). In this plan, cover the relevance of each to GGI and its target market, the importance of timing, and how these different elements work together to reinforce a message.
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Solution Summary
This solution talks about GGI and partnerships and promotion. It also explores issues of marketing campaign plan, digital promotions and non-digital promotions. .
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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