Explore BrainMass
Share

Hospitality Business - message consistency

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1) What is message consistency? Why is message consistency important in a marketing campaign? How might a hospitality organization ensure message consistency in its marketing efforts?

2) What is internal marketing? Why is it important for a hospitality organization to utilize internal marketing? Provide examples.

© BrainMass Inc. brainmass.com October 25, 2018, 6:14 am ad1c9bdddf
https://brainmass.com/business/business-management/hospitality-business-message-consistency-452831

Solution Preview

Hospitality Business

1.) What is message consistency? Why is message consistency important in a marketing campaign? How might a hospitality organization ensure message consistency in its marketing efforts?
Message consistency refers to the essential practice of ensuring that you advertising is giving the same message at all levels and in every media. For example, if you are Avis Rental Car and your message is "We care" you want this same message to appear on all of your billboards, in your Rental Outlet windows, on Facebook, Twitter, TV advertising etc. However, you also want this message to be reflected at every level of your business. For example, lets say a customer reserves a car at Avis. When they arrive at the airport however, they are advised by a flippant front desk attendant that Avis is all out of the car they reserved "too bad so sad" then the customer is not receiving a consistent message. All of the advertising says "We Care" but the front desk agent's attitude says "We could Care Less".
Message consistency is important in a marketing campaign at several levels. In the Internet age, ...

Solution Summary

The solution discusses hospitality business regarding message consistency.

$2.19
See Also This Related BrainMass Solution

Regional integration

I need to analyze the regional integration in promoting global business in Northern South America. Also, discuss the advantages and disadvantages of regional integration (NAFTA, EU, APEC, ASEAN, CAFTA)

Compare and contrast the economic development stages of countries within Northern South America and the ramifications of the region's economic development for global business.

Please provide links to articles used for the research. I need to build about 1050 to 1750 words to compose a paper.

I need help getting started. Thank you.

View Full Posting Details