export marketing plan
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Please note I have attached my marketing plan for comparison purposes.
Unfortunately, I had to take out all the visuals, because it was too large to upload. But at least the info is there.
1. Please Research the internet and locate two export market plans for products similar to ¡Qué Rico! (For example, other packaged goods.)
2. Discuss the similarities and differences between these plans and your own plan
3. Draw conclusions on whether your plan seems to be on target or if it is missing critical concepts.
4. Please cite all references!
Thank you!
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Comparing my export marketing plan, to two other plans in packaged goods
Please note I have attached my marketing plan for comparison purposes.
Unfortunately, I had to take out all the visuals, because it was too large to upload. But at least the info is there.
1. Please Research the internet and locate two export market plans for products similar to ¡Qué Rico! (For example, other packaged goods.)
2. Discuss the similarities and differences between these plans and your own plan
3. Draw conclusions on whether your plan seems to be on target or if it is missing critical concepts.
4. Please cite all references!
Thank you!
MARKETING PLANS
PRODUCT 1
One product that has an export marketing plan is the Mexican dessert pack. This package has 4 items and costs around $22 in the USA. The package has items like vanilla Rompope gelatine and rich chongos. The package claims to have authentic Mexican desserts, The plan is to offer a final consumer price of $60. The product strategy is to offer the customer a variety of four products so that she can get a taste of Mexico in her dessert. The quality of the package will have a shelf life of six months during which the desserts will remain fresh. The distribution of Mexican dessert pack will take place through departmental stores, discount stores and grocery stores all over Australia. the distribution of Mexican dessert pack will be done through a national distributor. The promotion will be in the form of advertising over the national television network and through national newspapers.
The marketing plan of Mexican dessert pack is to commence production by October 2009 and ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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