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    International Business Perspective

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    Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information:

    I. Purpose - why has the plan been written

    II. Table of Contents

    III. Executive Summary - this is short and concise and covers the principal points of the report and is prepared after the plan has been written

    IV. Introduction - what product and foreign country did you select and why

    V. Situational Analysis - describe the product to be exported

    VI. Country History - present a brief history of the country as it relates to its origins and trade history

    VII. Cultural Overview - what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

    - Consumer attitudes toward product

    - Educational levels - ability to comprehend instructions, ability to use product

    - Languages - labels, instructions

    VIII. Political Environment - present an overview of the governance structure of the country along with any legal-political forces

    - Certain features required or prohibited

    - Label and packing requirements

    IX. Export Marketing Plan - present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

    X. Economic Development - how developed is the country and how will this influence the success of your product

    - Purchasing power

    - Wages

    - Infrastructure

    XI. Summary

    For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.

    Your paper is to be a minimum of 5 pages in length and be in APA format to include:
    ◾The use of headings and subheadings
    ◾Times New Roman 12-point font
    ◾Double-spaced lines
    ◾Two spaces after punctuation
    ◾1 inch margins
    ◾Paragraphs with a minimum of 3 sentences
    ◾The first line of each paragraph should be indented 1/2 inch
    ◾Include in-text citations for each thought that is not your own (information derived from another source)
    ◾A reference (or works cited) page For assistance with APA formatting please review the following resources:

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    Solution Preview

    http://sloanreview.mit.edu/article/the-challenge-for-multinational-corporations-in-china-think-local-act-global/
    http://www.commisceo-global.com/country-guides/china-guide
    developing your Export Business Plan, you will present the following information:

    I. Purpose - why has the plan been written

    The purpose of writing an export business plan is predicated upon the need to develop a strategic approach toward exporting the company's goods and products to open up an entirely new market for potential consumers, which entails over 96% of the available consumers as the majority of global purchasing power lies outside of the U.S. Therefore, the ability to access this potential global revenue requires an export business plan that will allow the company to deduce the potential benefits that the company could garner from expanding their existing market shares.

    The plan can provide the company with insight on the financing that is needed for their exports, how the products need to be modified, the markets to expand their business into as there are existing and established markets that could be stagnant for the company or the company could choose to enter smaller emerging markets in third world countries. The plan will help to specify the market that the country will enter while also providing an overview of the necessary strategic approach to use toward the particular country and market.

    II. Table of Contents

    III. Executive Summary - this is short and concise and covers the principal points of the report and is prepared after the plan has been written

    You must write the executive summary based upon the product that (you) have chosen for your paper as well as the summary provided by the academic expert regarding the country that should be chosen as the foreign market to enter. In this particular summary, I have provided an overview of China, which is one of the fastest growing markets for exports in the world and has unlimited growth potential for small businesses and multinationals seeking to export their products to the country. It is a country with 1.5 billion citizens and these citizens have varying degrees of purchasing power.
    IV. Introduction - what product and foreign country did you select and why

    The country chosen is China, (you) must choose the product that you plan to export. China was chosen because it has grown exponentially since it first opened its country to foreign investment in the 1970s, and it currently represents one of the countries with the highest amount of foreign exports within its borders as multinational and foreign businesses constitute over 50% of all exports to China with the country offering a wealth of opportunity for foreign companies able to tap into its lucrative market. China can be a market with much growth potential if the company is ...

    Solution Summary

    International business perspectives in a foreign country is analyzed. An export business plan is developed.

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