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Pros and Cons of International Business

Your CFO is new to the scope of international business and asked you to explain the background on its overall issues.

From a financial perspective, list and discuss at least 3 pros and 3 cons of engaging in international business.
From each list, which item do you feel is the most important to the firm's success, and why?

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PROS:

1. Companies that engage in international business are able to expand their operations, which means covering new markets and new territories. This gives the company a new advantage in gaining a higher percentage of market share. By making their products and/or services available to more people, they increase their brand name recognition, which also contributes to increasing market share because consumers are more likely to be attracted to brands whose names they are familiar with.

2. Because the company is expanding internationally, more jobs will be provided to more people. The company will also need to use more resources to cover their ...

Solution Summary

Your CFO is new to the scope of international business and asked you to explain the background on its overall issues.

From a financial perspective, list and discuss at least 3 pros and 3 cons of engaging in international business.
From each list, which item do you feel is the most important to the firm's success, and why?

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