You've developed a very popular, up-scale but reasonably priced, clothing fashion line for young people. You produce designs in a number of countries, manufacturing in low-cost locations, and with retail outlets in major U.S. and European cities. Demand is popping and you have access to plenty of production capacity and capital. Answer the following questions:
? How should you organize the business outside of the U.S.?
? Should you set-up reasonably independent companies, subsidiaries, in each foreign market?
? What would that do and not do for you?
? Or, do you want to impose a strict brand image, procedures, and central planning from headquarters, where your offices are?
? What are the pros and cons of this approach?
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Conducting international businesses has been an activity that is constantly growing in various parts of the country where countries own different multinationals in different parts of the country with an aim of meeting the rising demand both in the country and internationally.
Organizing The Business Outside The United States:
There are various ways in which an international business can be organized. The first manner requires the identification of various international organization designs and the factors which have an effect on the organizational structure such as the various corporate objectives and the various styles of management which might be employed. In addition to this Identification of the various constraints is also considered to be an important ...
The expert develops international strategics. The pros and cons of imposing a strict brand image is determined.