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Title Analyst Pros/Cons/Marketing for International Business

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A) Many companies have global offices which allow for local presence and localization of products and services. What types of marketing or business challenges do you see in your company with international offices or an international headquarters? What do you feel could be done differently?

B) What do you like best about a Title Analyst position?

C) Many companies use marketing channels and intermediaries. What are the pros and cons of these types of arrangements? What do you feel is the most important function they carry out?

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Solution Summary

This solution considers types of marketing or business challenges, the Title Analyst position, and the pros and cons of marketing channels.

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A) Many companies have global offices, which allow for local presence and localization of products and services. What types of marketing or business challenges do you see in your company with international offices or an international headquarters? What do you feel could be done differently?

There are several business challenges as a result of international offices. These include different people within the company working at different time zones and using different languages, which can make it difficult to communicate. There also tends to be different values, even if all involved are American (which is not likely). The personnel involved overseas look at operations and needs differently based upon their needs and world perspective. Marketing messages are better able to be honed to the local markets, as a result of international offices, but if the messages are originally formulated and produced in the U.S. there may be a need to adjust ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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