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Pros and cons of using a market intermediary?

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To what degree has e-business changed the channel relationships for the industry?

What channel conflicts have taken place (or potentially could take place) within the industry?

What are the pros and cons of using a market intermediary?

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To what degree has e-business changed the channel relationships for the industry?

A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.

Impact of Ebusiness or Internet

* The Internet has a geographically disperse market.
* The main benefit of the Internet is that niche products reach a wider audience
* There are low barriers low barriers to entry as set up costs are low.

What channel conflicts have taken place (or potentially could take place) within ...

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