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Pros and Cons of Offering Freebies in an E-Commerce

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Explain the pros and cons for offering freebies as an owner of a new e-commerce business start-up.

Please include references in your response.

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Solution Summary

This solution looks at the pros and cons of offering freebies when operating an e-commerce company.

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A new e-commerce start-up business may benefit by offering freebies to promote new products and online business. Historically, to attract repeat customers, freebies offer new businesses success. Freebies can be, for examples, a coupon, free shipping, a service, or product samples. Businesses hope that customers use the free product, like it, and return for more. By using freebies, a new e-commerce business can draw potential new customers. Offering a service freebie, such as a ...

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