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Wild Oats Grocery & Benefit of Private Label Brands

I need help with these three questions...

Wild Oats Grocery. Students will respond to the following:

o What is the benefit of a retailer offering private label products?

o How does success in the Wild Oats Organic product line impact its other product lines, such as the Wild Oats Natural line?

o Discuss the pros and cons of Wild Oats selling its product lines to other retailers.

Solution Preview

The benefits of a retailer offering private label products include a way to ensure that customers visit the Wild Oats grocery store in order to buy Wild Oats Brand. Typically private label products offer better margin and give the retailer more control. In addition, a store can help develop a loyal following by offering quality product through private label. Also, it can create an image for the company based on the private label product (for instance, President's Choice ...

Solution Summary

This detailed solution outlines the benefits of a retailer offering private label products, discusses how the success in the Wild Oats Organic product line impacts its' other product lines, and discusses the prosa nd cons of WIld Oats selling its product lines to other retailers. It includes examples.

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