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Private Labels, Large Grocery Chains, or Departments Stores

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1) Do you consider private labels as brands such as Walgreens, large grocery chains or department stores? Why or why not?

2) Do you consider private labels as brands such as large grocery chains, drug stores, or big box retailers? Are you loyal to any of their brands?

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The solution discusses considering private labels as brands such as Walgreens, large grocery chains or department stores.

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1. I do consider private labels as brands, such as Walgreens, department stores, and large grocery stores. I believe this because these companies, such as Walgreens, Walmart, etc..rely on some of their own brand names to compete with other large retailers. Take aluminum foil for example. Retailers such as Walgreens and Walmart carry their own brand of aluminum foil. Then you take Reynolds Wrap, a large retailer of aluminum foil. What these companies try to do is compete with these larger brands and instead sell their own products, in their own stores, next to these larger brand names, at a cheaper price. These stores believe that by selling a product, that may be just as ...

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