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Channel Management Decisions: Soda

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How do channel management decisions effect the marketing of Soda? What would be appropriate distribution channels for Soda and note costs, including placement, shipping, and middlemen.

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The expert determines how channel management decisions effects the marketing of Soda.

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For our selected product, ie, Soda, channel management decisions are extremely critical to reach as many target consumers as possible for this mass market product. We need to penetrate in as many retail stores, wholesale outlets, large departmental stores, online stores, restaurants, etc. for our soda.

Channel management decisions for our Soda will help the organization in identifying the best possible combination of channel members or intermediaries, who will add value to our product by making it available to our target markets.
If appropriate channel members or distribution channel is not identified, we will not be able to reach the masses for our Soda and will not ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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