impact of channel management decisions
Not what you're looking for?
Selected Service:
"Helping Hands" is a new no-cost volunteer service which provides in home care for stroke victims, providing relief to caregivers a few hours a week. Helping Hands volunteers are entirely encompassed of final-year University of Phoenix nursing students under the supervision of a registered nurse. Helping Hands allows final-year nursing students to fulfill their internship requirement while also helping those in need. No financial gain is acquired but instead the nursing students gain experience and are able to help others. Duties include bathing, feeding, and general care to allow the caregiver an opportunity for a break. One channel of distribution is a website created and maintained through University of Phoenix to assist other students in their programs. Helping Hands is located anywhere in the country there is a UOP Nursing School. Facilities are the classrooms. Transportation is on a volunteer basis and volunteers use their own vehicles. Marketing will be a website as well as flyers posted at local hospitals, partnerships and networks between local hospitals and doctors.
Assignment:
Analyze the impact of channel management decisions on the marketing of Helping Hands. Select appropriate distribution channels for Helping Hands and address costs in terms of placement, shipping, and middlemen.
Include APA formatted reference.
Purchase this Solution
Solution Summary
Analyze the impact of channel management decisions on the marketing of Helping Hands. Select appropriate distribution channels for Helping Hands and address costs in terms of placement, shipping, and middlemen.
Include APA formatted reference.
Solution Preview
Channel management decisions have a major impact on enhancing the reach of the helping hands and creating awareness about the organization among target customers. Effective channel management decisions will help the organization in maximizing its reach, awareness and visibility and thus, help in attaining the mission and vision of the organization.
Channel management decisions are extremely important for making the services of the organization available to the masses at extremely low costs as the organization is a non-profit entity looking to provide free services. Therefore, cost savings is a major objective of channel management decisions. Further, the channel management decision is also expected to provide sufficient reach to ensure that all volunteers get an opportunity to work and gain ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
- "Thanks"
- "Thanks"
- "Very good! "
- "thanks"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking