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channel management

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What is the impact of channel management decisions on the On-Demand video rental marketing? What are the appropriate distribution channels for this product or service and address costs in terms of placement, shipping, and middlemen?

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STEP 1
Impact of channel management decisions on video rental marketing:
1. The direct impact of the decision will be on the sales of video rentals. Appropriate channels will increase sales.
2. The impact of channel of distribution selection will be on the sales price (rentals) realized for the product.
3. The impact of channel of distribution selection will be on the speed of turnover of videos.
4. The impact of channel of distribution selection will be on the positioning of the rental business
5. The impact of channel of distribution selection will be on the ease of purchase and realization of payments. Online rental systems have the ...

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