Channel management & distribution channels

Related BrainMass Solutions

• Alternative Distribution Channels: Marketing Management

  Thanks Alternative Distribution Channels: Marketing Management Decisions Introduction Distribution is a process of marketing to deliver the products to the marketing channels and consumers.

• You and your team have decided to investigate the use of alternative distribution channels. Use the Library and internet to provide one other alternative channel management technique that could help a company sell its products or services. What conclusions, both positive and negative, can you draw about alternative channel management techniques? How can this knowledge help you make better applied marketing management decisions?

  115521 Alternative Channel Management Techniques You and your team have decided to investigate the use of alternative distribution channels.

• Marketing Channels

  This is also known as the distribution channel, trade channel etc. Selection of appropriate marketing channel is a critical task for the management.

• Alternative Distribution Channels

  A discussion of alternative distribution channels for marketing management.

• Channeling management

  We are using a distribution center (3). Channel management decisions are important in marketing a product. If channel management decisions are taken incorrectly, the sales will be very low and marketing objectives will not be achieved.

• What is a distribution channel?

  164212 What is a distribution channel? What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

• Geographical Distribution Channels

  References: Marketing Management by P.Kotler The solution discusses geographical location's effect on distribution channels.

• Marketing: What is a distribution channel. What is 'noise' in marketing?

  221313 Marketing: What is a distribution channel. What is 'noise' in marketing? What is a distribution channel? What is the relationship between channels of distribution and logistics?

• Action-Cal: marketing channels, objectives, managing, evaluating channel members

  Distribution channels management accountability: http://www.aicpa.org/cefm/value_chain_01.asp 4.

• Channel Management Decisions: Text Message Filtering

  188713 Channel Management Decisions: Text Message Filtering Analyze the impact of channel management decisions on the marketing of your selected product or service.