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    Channel management & distribution channels

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    We are doing the project on Peet's Coffee & Tea...http://www.peets.com
    The product we selected to promote is the idea of a coffee cart on wheels.

    I need help with the following:

    Analyze the impact of channel management decisions on the marketing or your selected product or service.

    Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. MINDY

    © BrainMass Inc. brainmass.com October 9, 2019, 9:09 pm ad1c9bdddf
    https://brainmass.com/business/product-management/channel-management-distribution-channels-174947

    Solution Preview

    Channel management decisions will be extremely critical for taking our coffee car on wheels to the desired target population, ie, coffee lovers that want their favorite coffee as close and accessible as possible, so that they do not have to travel far to taste their favorite coffee.

    If appropriate channel management decisions are not taken, we will fail to address the reach aspect of our product, which is the core philosophy for this unique product that is aimed to make coffee accessible to everyone via moving cart.

    Selection of appropriate ...

    Solution Summary

    Analyze the impact of channel management decisions on the marketing or your selected product or service.

    $2.19