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Marketing: What is a distribution channel. What is 'noise' in marketing?

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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

What does the term "noise" mean in marketing? With so much advertising "noise" in the marketplace, how can a company ensure its message is heard?

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What is a distribution channel?

A distribution channel is a business or a person who is engaged in the transfer of ownership of products, merchandise or service from the manufacturer to the customer. For instance, a dealer is a distribution channel.

What is the relationship between channels of distribution and logistics?

The channel of distribution is an integral part of the management of the flow of goods, information and other resources between the point of manufacture and the consumer. Logistics refers to the management of the effective flow and storage of merchandise, products and services from the producer to the ...

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