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Marketing questions

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1) What is marketing? How does marketing fit into a company overall? How does it differ from sales?

2) What is marketing research? Why is marketing research important to developing marketing strategy?

3) What is distribution channel? What is the relationship between channels of distribution and logistics?

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This posting contains responses to following marketing questions:

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What is marketing? How does marketing fit into a company overall? How does it differ from sales?

Marketing is all about meeting customer needs profitably. Marketing is the core function that helps understand requirements of the customer based on which the organization designs its products and services. The objective of marketing is also to ensure that customers go through a unique experience, which will help the customer develop trust and confidence in the minds of the customer so that customer makes repeat purchase and develops a relationship with the organization, its products and services.

The key difference between sales and marketing is that Sales function job is to push the product to customers without understanding the customer's requirements and selling only what the organization can manufacture. Whereas, the marketing function understands the customer requirements, develops the product or service in response to ...

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