The Relationship Between Channels of Distribution and Logistics
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1What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
2What does the term "noise" mean in marketing? With so much advertising "noise" in the marketplace, how can a company ensure its message is heard?
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The solution discusses the relationship between channels of distribution and logistics.
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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
A distribution channel is the pathway through which goods and services flow from the manufacturer to reach the final consumer. A distribution channel makes part of a firm's marketing mix, which affects the place and path by which consumers can make purchases and acquire products. The relationship between channels of distribution and logistics is that logistics is concerned with the management of how the ...
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