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What is a distribution channel?

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What is a distribution channel?

What is the relationship between channels of distribution and logistics?

How does geographical location affect your selection of distribution channels?

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Solution Summary

This solution discusses distribution channels with respect to logistics and geographical location.

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A distribution channel is a mechanism by which goods or services can be transported from the point of origin (or storage) to an intended destination. For example, if SeeMe cat food is produced in Des Moines in Iowa, it is distributed to Santa Monica in California by means of truck ...

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