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What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.

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Solution Summary

This solution provided decisions that go into selecting a distribution channel as well as new ones, and the difference between a vertical and horizontal distribution channel.

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Many decisions go into selecting a distribution channel as well as a new distribution channel. This includes the market coverage, the forecast of sales, cost, other necessary resources, control, motivation, reputation, competition, and any kind of contract that is available at that time. If it costs more than the company can handle he or she may not go ...

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