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Channel Conflicts: Dual and Direct Distribution

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In your opinion what type of channel conflict is likely to be caused by dual distribution and what type conflict can be reduced by direct distribution and why?

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Solution Summary

This solution discusses channel conflict that is likely to be caused by dual distribution and the type of conflict that can be reduced by direct distribution.

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Using two or more channels to attract the same target market can lead to channel conflict. This is because there is greater competition for the same target market.

Consumers may choose to bypass traditional channel intermediaries in favor of dealing directly with ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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