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Market Channel Conflicts & Logistics

- Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?
- What are some types and sources of channel conflict? What are some of the ethical considerations in channel relations?
- Why is logistical efficiency important in marketing? How important of a role does technology have in market logistics? What are some examples of technology improving market logistics?

Solution Summary

Marketing channels and intermediaries, channel conflict and logical efficiency are discussed in 760 words with 7 references.