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Distribution and Channel Strategy

Explain the difference between distribution strategy and channel strategy?

How does distribution strategy support channel strategy?

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Explain the difference between distribution strategy and channel strategy?

Distribution strategy is the process of creating and satisfying demand for the products of the organization, moving the products or service to make them available for use or consumption by a consumer or business user, and defining how an organization is going to manage his product brand.

Channel strategy is the selection of the most appropriate method to use for controlling the flow of the products and services from the producer to the end-user.

While distribution strategy is concerned with the process of ...

Solution Summary

The solution differentiates distribution and channel strategy. References are included.

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