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best channel for a product

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How does an organization determine the best channel for distribution of a product/service? Please answer in 100-200 words.

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The solution determines the best channel for a product or service.

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The best channel of distribution is determined on the strategic objectives related to product positioning, target market, pricing strategy and the product itself. For example, a company positioning its product as an exclusive, premium product in the ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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