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    best channel for a product

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    How does an organization determine the best channel for distribution of a product/service? Please answer in 100-200 words.

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    The best channel of distribution is determined on the strategic objectives related to product positioning, target market, pricing strategy and the product itself. For example, a company positioning its product as an exclusive, premium product in the ...

    Solution Summary

    The solution determines the best channel for a product or service.