How many channel levels are appropriate for a company's targeted business segment and based upon this (the number), would the company use, exclusive, selective or intensive distribution? Why?© BrainMass Inc. brainmass.com October 25, 2018, 8:13 am ad1c9bdddf
The number of channel levels that are appropriate for a company's targeted business segment is dependent upon the product that is being provided. For instance, if one were to operate a car washing service, it would be ridiculous to add layers between the operator and the consumer. There is no need for greater distribution of the service since the service is based in a set location. On the other hand, should that same operator or organization offer private label car wash supplies, they might consider using additional distribution channels to get the products into the market place. The car wash owner could consider retailers, distributors, going direct to ...
This solution discusses the correct number of channel levels that are appropriate for a company's targeted business segment and based upon this number, the best choice for type of distribution. It gives examples and an APA formatted reference.
You and your team have decided to investigate the use of alternative distribution channels.
LIBRARY PROJECT: You and your team have decided to investigate the use of alternative distribution channels. Use the Library and internet to provide one other alternative channel management technique that could help a company sell its products or services. What conclusions, both positive and negative, can you draw about alternative channel management techniques? How can this knowledge help you make better applied marketing management decisions?View Full Posting Details