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Retailers and Integrated Channel Systems

Think of your favorite retailers. How have they integrated their channel systems?

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Home Depot and Best Buy are examples of retailers who have integrated their channel systems. Each retailer began its' operations before the advent of social marketing and relied primarily on print ads and word of mouth from pleased customers to build in-store business. In recent years, however, each retailer has branched out to incorporate an integrated channel marketing system. Both retailers partner with AT & T and the U.S. Postal Service to give discount coupons to consumers who have recently moved (http://www.att.com/). Best Buy has instigated a recycling program to give consumers to a place to return products for recycling no matter where they purchased the product (http://www.bestbuy.com/site/null/Recycling-Electronics/pcmcat149900050025.c?id=pcmcat149900050025) thus ...

Solution Summary

This solution describes how several retailers have integrated their channel systems. It includes links and examples.