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Strategic Supply Chain Management

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The components Cohen and Roussel consider critical for supply chain configuration are Operations strategy, Outsourcing strategy, Channel strategy, customer service strategy, and Asset network. (Please refer to link http://lvk.cs.msu.su/~antiw/McGraw-Hill.Strategic.Supply.Chain.Management.The.Five.Disciplines.For.Top.Performance.ISBN0071432175.pdf)

1. Which component that your company has effectively utilized the most?
2. Has your company tried to integrate these five components in your supply chain?

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1. Which component that your company has effectively utilized the most?

My company makes molded plastic toys. The component that my company has utilized the most is the channel strategy. In my opinion the regional distributors have been instrumental in persuading the retailers to stock our toys. In several cases, the regional distributors are also carrying toys made by competitors. In other cases, the regional distributors carry toys of other types and try to increase their revenues by also carrying and promoting our toys to the retailers. In most cases, the retailer ...

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