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Wal-Mart strategic supply chain model Problem

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I have selected Wal-Mart as an organization to do for my paper. I need help with the following:

1- Demonstrate the relationship between supply chain management and e-business.
2- Make recommendations for improvement to the current supply chain, including a strategic supply chain diagram

At least one reference should be used.

Looking for your professional response.

Thanks,

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The response addresses the queries posted in 1035 words with references.

// Before studying about supply chain management model, we should acquire adequate knowledge about the concerning company .In this part of assignment, we will discuss Wal Mart's introduction and background. After having sufficient knowledge of Wal Mart's background, we will move further.//

Introduction

Wal Mart is a leading retail chain store in the world. It was established in 1962 by Sam Walton. The company has 7800 stores all over the world and 2 million employees. It serves more than 100 million customers in the world. It is very renowned retail chain of stores in its field. The main objective of the Wal Mart is to serve the customers at lowest price, so that the customers can lead a better life. Wal Mart has got first rank in the list of Fortune 500 Company. The revenue of the company in 2008 was $375 billion. The company uses EDLP (every day low price) approach for attracting the customers (Wal Mart).

//After having enough knowledge, we will now move further. Before writing about supply chain model, it is good for us to know about supply chain management. Here we will discus about relationship between Supply Chain Management and E- Business.//

Relationship between E- business and Supply chain management

Supply chain management chain refers to a process of planning, implementing and monitoring the everyday operations of a supply chain. Supply chain management manages many functions like availability of raw material, conversion in finished goods and distribution of the goods. The main objective of supply chain is to serve a high degree satisfaction to the customers. Supply chain management decisions are taken at three levels that are tactical level, operation ...

Solution Summary

The response addresses the queries posted in 1035 words with references.

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See Also This Related BrainMass Solution

Define and discuss Supply chain, Market Opportunity Analysis (MOA), Good mission statements, Mid Life crisis for Wal-Mart

Define the term supply chain.

What is the task environment?
What is meant by holistic marketing?
What is the Product Market Expansion Grid ?

Explain the differences between a strategic marketing plan and a tactical marketing plan.

Define Market Opportunity Analysis (MOA).

Exercises:

Good mission statements have five major characteristics. List and discuss each of these.

Distinguish between the five types of needs humans require.

An SBU has 3 characteristics. Describe each of these.

Case Study:

What happens when a company reaches a mid-life crisis?

People often hear about the problems of a mid-life crisis - declining health, too much stress, changing physical appearance, or withdrawal from social relationships. As you probably know, an entire industry has emerged to help people through their mid-life crises. But what about companies? Do they experience mid-life crises also? The answer is yes, and researchers have begun to analyze the mid-life doldrums that many of America's top companies are experiencing. Of particular interest is how mid-life companies deal with disappointing growth.

Wal-Mart experienced exceptional growth during the last three decades. Over the past two years, however, Wal-Mart's performance has started to show signs of stress and fatigue. Growth averaging only 2% does not send out positive signals to the people who watch this retailing giant. This small growth percentage is especially troubling since major competitors, such as Costco, Target, Kroger, CVS, and Best Buy, have enjoyed increases averaging five times Wal-Mart's meager rate.

The economic and competitive environment Wal-Mart faces has become increasingly difficult. Also, mismanagement, increasing inventories, loss of market share, and distribution difficulties have begun to plague the industry's cost and price leader. New turnaround strategies that management will try include increased advertising, a more holistic approach to marketing strategies, a specific focus on upscale and affluent consumers, store refurbishment and redesign, a renewed commitment to "everyday low pricing" and cost control, and an aggressive global expansion strategy. A mid-life crisis can be a difficult challenge. It will be interesting to see how Wal-Mart ages and how the company handles the difficulties that come with its increased years.

Adapted from "Wal-Mart's Midlife Crisis," by Anthony Bianco, Business Week, April 30, 2007, pp. 46-56.

Case study developed by Dr. John R. Brooks, Jr., Houston Baptist University.

Questions:

1. Why should Wal-Mart be worried about a mid-life crisis?
2. How might Wal-Mart use holistic marketing to address its mid-life crisis?

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