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International marketing: distribution channels

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Explain the differences in the distribution channels (give examples) and address the relationship between channel objectives and constraints.

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This solution provides an explanation about the differences in the distribution channels.

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Distribution channels are intermediaries linking the participants in the supply chain, through which goods or services are marketed and distributed. These intermediaries function at different points in a distribution channel. Selecting a distribution channel is influenced by the market structure and the firm's goals and resources. For these reasons channel length may vary. For example a direct marketing channel has no intermediary levels and the firm sells ...

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Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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