1. Gray marketing; is it a trademark issue, a pricing issue, or a distribution issue?
2. The Alliance for Gray Market and Counterfeit Abatement has as its primary purpose to "mitigate gray marketing and counterfeiting of high-technology products" Is it appropriate to equate the two? Are the arguments by this industry coalition convincing?
3. What factors make product testing more complicated in the international marketplace?© BrainMass Inc. brainmass.com October 17, 2018, 4:48 am ad1c9bdddf
1. Gray marketing is distribution of goods that are legitimately imported from abroad and carry the original brand name but are sold at significant discounts outside of manufacturer's normal channels of distribution. Gray marketing is an arbitrage where marketers buy goods from markets where they are priced lower and sell them in higher priced markets. The more is the price difference between different markets, more is the profit. These marketers obtain excess inventory from authorized dealers who are unable to sell the whole lot and then trade them at discounts outside the original distribution channel. Hence it is a ...
Trademark, pricing and distribution issues are examined for Gray Marketing. The factors which make product testing more complicated in the international marketplace is determined.
Managing + Delivering Marketing Programs
As mentioned earlier, Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they want to chat online. In addition, prospects can open new accounts online, print out and fax account applications, and even order printed checks with a few keystrokes. Now the company has expanded its financial services offerings by adding insurance products for consumers and businesses.
Visit the Peoples Web site (www.peoples.com). After looking at the home page, follow the link to read about Online Services and click for a demonstration of People's Online. Next, follow the Insurance link and dig deeper by clicking on Auto, Home, and Other Personal Insurance.
What role is Peoples.com playing in the distribution of these insurance products?
What is the length of the channel the bank uses to distribute its own checking account products?