Please give me 2 examples of US product or service that are entering 2 countries of your choice without changing or adapting its marketing strategy including product management, brand management and customer management,
And another 2 countries that would have to be adapted in order to be useful for a chosen product or service. Brief explanation please.
Hope this helps-
Marlboro and Coca Cola are examples of United States product that have entered countries without changing or adapting their marketing strategy. In England and Canada, Coca Cola must adapt to different packaging laws but the marketing strategy is the same. In England and Australia, Marlboro also must adapt to different packaging laws but the company utilizes the same marketing strategy. This is fairly typical of multinational products, or in this case, "world brands". Both Marlboro and Coca Cola use their distinctive packaging to promote their products, as well as similar advertisement campaigns. These factors help to build continuity and brand identity with the consumer. Furthermore, both products are used in a similar fashion in these countries as in the United States. The income and tastes of the target consumer are similar. Because all three ...
This solution provides examples and explanations of a US product or service that is entering 2 countries without changing or adapting its marketing strategy, including product management, brand management and customer management,
It also provides information on another 2 countries that would have to be adapted in order to be useful for a chosen product or service. Includes APA formatted references.