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Global Strategy Vs. Multi-Country Strategy

Log on to http://www.cat.com/ and search for information about "Caterpillar's strategy" in foreign markets. Is the company pursuing a global strategy or a multi-country strategy? Support your answer.

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If you log onto Caterpillar's website: www.caterpillar.com, we see that the company pursues a combination of global and multi-country strategies. The company not only has global brands that are sold as a standardized product across the world, but also possesses local, country specific brands such as Hindustan to serve the needs of the local customers.

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Solution Summary

Discusses Caterpillar's strategy in foreign markets.