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International Strategy and Business Expansion

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An international strategy can take many forms. Explain what a global strategy is and how is it different from a multi-domestic strategy. What are the traditional and emerging reasons/motives that firms expand internationally?

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An international strategy can take many forms. Explain what a global strategy is and how is it different from a multi-domestic strategy. What are the traditional and emerging reasons/motives that firms expand internationally? Use journal and cite reference.

A global marketing strategy represents a strategic approach wherein the business makes the assumption that all consumers in all countries or geographic regions are the same. Therefore, ...

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