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Market entry strategy: Most Risky

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My company makes electric motors used for business applications such elevators, lifts and cranes, and powering factory machinery. We have done very well in the US market and are considering expanding into international markets. Which international market entry strategy, in general, would involve the most risk for the company?

a. Lateral expansion.
b. Subcontracting.
c. Direct investment.
d. Exporting.

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Market entry strategy: Most Risky

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Direct investment could prove riskier than all other strategies because it will involve significant ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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