My company makes electric motors used for business applications such elevators, lifts and cranes, and powering factory machinery. We have done very well in the US market and are considering expanding into international markets. Which international market entry strategy, in general, would involve the most risk for the company?
a. Lateral expansion.
c. Direct investment.
Direct investment could prove riskier than all other strategies because it will involve significant ...
Market entry strategy: Most Risky