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BRIC Market Entry Strategy

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Luthans and Doh (2012) discuss entry strategies and ownership structures. As an international manager, which entry strategy would you use for a consumer product organization? For context, select one of the BRIC countries.

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BRIC (The Big Four)
British economist Terrence James O'Neill, popularly known as Jim O'Neill, created the term BRIC in around 2001. Jim identified four countries that are in similar stages of economic development. The countries are Brazil, Russia, India, and China. The alternative name given to these for countries combined is known as The Big Four. They are considered the big four because the prediction is that these four countries possess the potential of becoming the richest in the world due to their rapidly advancing economic development. The good news for international businesses, there is potential opportunities for market entry within the BRIC.

BRIC (Entry Strategy)
There are many ways for a company to enter foreign markets. Since organizations have differentiated goals and objectives no entry strategy is necessarily ...

Solution Summary

This is a 400 word response discussing the BRIC, potential market entry strategy, and ownership structure.

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international business activities

For this project, you will research the international business activities conducted in one specific emerging market by a well-known multinational company or a multinational organisation you know well. Multinational enterprises are often present in many international markets, so you should limit yourself to looking at the organisationâ??s activities in one target country or regional market, such as: (a) one of the BRIC countriesâ?"Brazil, Russia, India, and Chinaâ?"which are large enough on their own to be discussed in some depth, or (b) an emerging market region, e.g., South America, Central America and the Caribbean, Eastern Europe excluding Russia, Southeast Asia, or sub-Saharan Africa (or a sub grouping such as West Africa).

Your task is:
1. To assess the progress made by the organisation in establishing itself in the market from first planning its entry strategy until now.
2. To analyse the environment of the emerging market concerned, with reference, for example, to any cultural, political, or legal features that the organisation needed to take into special account.
3. To evaluate the organisationâ??s strategies: first for international entry, then for organising and structuring its global operations, and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
4. To come to reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities and overcoming the problems present in the chosen market for expanding its international business.

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