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Global Economy and Market Strategies

Why is the world economy becoming more integrated? What are the implications of this global integration for managers in international corporations? What is a global product or service that has been successfully introduced in a foreign market. Explain the entry strategy the company used to make the product or service successful in this foreign market. Identify two challenges associated with managing a diverse work-force. How are those challenges managed? What mistakes did Ford made with its PAG strategy? Why is Toyota's localization strategy so effective? What makes Toyota unique? What is unique about KFC's localization strategy? What is key element to this strategy? Is McDonalds at risk in international markets if it continues to dilute its brand equity and American image? If Wal-Mart can fail in Germany, then what type of market entry strategies should multinational companies consider before blindly entering an international market?

What are some of the pitfalls for a company if they enter a new international market as if it were an extension of their ongoing business? Is globalism a positive or negative force?

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Why is the world economy becoming more integrated?

World economy is becoming more integrated due to increasing bilateral trade, increasing influence of e-commerce and online trade which has redefined the physical boundaries of trade, establishment of trade agreements and reduced barriers in terms of duties, taxes, etc. The companies are becoming more global in nature by establishing offshore operations in different markets across the world.

What are the implications of this global integration for managers in international corporations?

Global integration has forced managers in international corporations to develop skills for operating efficiently and effectively in cross cultural settings. They need to develop a strong understanding of cross cultural issues in order to survive in multinational settings in today's competitive business world.

What is a global product or service that has been successfully introduced in a foreign market?

A global product or service that has been successfully introduced in a foreign market is Apple's Iphone, which has taken all markets across the world by storm by its superb features, quality and superior marketing strategy.

Explain the entry strategy the company used to make the product or service successful in this foreign market.

The company, i.e., Apple, has wholly owned subsidiaries in different markets across the world, such as India. The company not ...

Solution Summary

What are some of the pitfalls for a company if they enter a new international market as if it were an extension of their ongoing business? Is globalism a positive or negative force?

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