International Marketing
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1. One of the first things companies discover about international patterns of channels of distribution is that in most countries, it is nearly impossible to gain adequate market coverage through a simple channel-of-distribution plan. Discuss.
2. Someone once commented that advertising is America's greatest export.
Discuss...
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Solution Summary
The expert examines international marketing.
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In some countries, not all channels of distribution are as capable as the ones in other countries, so formulating a single plan or process structure will not work in every country. Different regions have different abilities in terms of transportation, communication, stable legal and political entities, or marketing logistics. In each region, a company must evaluate the ability of the channels available, choose the most likely to work and then structure the marketing based on these. Not all regions have the same types or access to media as in Western regions. These will require different marketing ...
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