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How the distribution channel affects marketing decisions? What happens if your distribution channels aren't right for this new product?

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Solution Summary

How the distribution channel affects marketing decisions is determined. What happens if your distribution channels aren't right for this new product are given.

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Distribution channel is a very important component of the overall marketing strategy of an organization and choice of the distribution affects every other marketing decision. For example, if the firm choses a distribution channel to reach the upper segment of the society only, the pricing policy needs to be adjusted to support that strategy. ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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