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Channel Management Decisions: Text Message Filtering

Analyze the impact of channel management decisions on the marketing of your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. The service is text message filtering.

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The marketing channel development is an extremely crucial element of the overall strategic as well as marketing plan of an organization because it directly affects the revenues and sales of the organization and is the platform for dealing with one of the four elements of the marketing mix, i.e., Place or Distribution. In simple words, channel development is all about how a company's products or services are delivered to the targeted market. An organization has to analyze crucial issues such as availability of alternative marketing channels, the competitor's channel development strategy, cost benefit analysis of various channels, new and emerging channels of distribution, etc.

It is very important for the company to ...

Solution Summary

The solution discusses marketing channels, specifically for text message filtering, in 460 words.