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    Marketing Plan

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    I need to identify a marketing plan for my fictitious product:

    (which is a portable hard-drive for Apple, Inc.. This product will have wireless capability, various screen sizes, and memory capacities. Music, movies can be downloaded from iTunes whether indoors or on-the-go, comes with a battery pack and AC adapter, and can be attached to an auxiliary channel in a vehicle).

    a). Identify the appropriate place and promotional strategies that should be use in the development of the strategic marketing plan.
    1) Develop an initial sales promotion schedule.
    2) Create an advertising plan
    3) Identify public relations opportunities for my product.
    4) Analyze the impact of channel management decisions on the marketing of my product.
    5) Select appropriate distribution channel for my product and;
    6) address costs in terms of placement, shipping, and middlemen.
    b) develop a budget plan
    c) Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of my marketing plan.

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    Solution Preview

    a). Identify the appropriate place and promotional strategies that should be use in the development of the strategic marketing plan.
    1) Develop an initial sales promotion schedule.
    1. During the first three months after the launch there will be free music worth $20. This will include some of the latest tracks. The online users will be able to indicate their choice of songs they want pre loaded on the hard-disk.
    2. From the fourth month to the sixth month there will be a cash discount of $20 on purchases made from the website and $15 cash discount if the purchase is made from any store.
    3. Finally, from the seventh month till the end of the year there will be a cash discount of $10 on any purchase of a portable hard drive for Apple.
    2) Create an advertising plan
    1. The advertising will feature a popular basketball star that will actually use the portable hard drive for Apple.
    2. During the first three months of the launch, there will be a 30 second video that will be shown on sport and music channels. We need to target the youth. In most cases the video will be shown five times a day, seven days a week.
    3. During the third month to sixth month the frequency of the advertisements will remain ...

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