Explore BrainMass

Explore BrainMass

    Key Success Factors in The Retail Grocery Industry

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Identify and explain the Key Success Factors (KSFs) in the retail grocery industry (like Kroger/Safeway, etc). For each KSF identified, be sure to explain why it is particularly important that industry.

    © BrainMass Inc. brainmass.com June 4, 2020, 4:31 am ad1c9bdddf

    Solution Preview

    Dear Student
    Success factors for any industry are dependent on market trends. Success factors in the industry today may be different from what was identified as success factors 20 years ago. The same is true for the retail grocery industry. The retail grocery industry can be divided into the categories of Supercenter, Warehouse, Superstore/Drugstore combination, Limited assortment, Convenience Store (traditional or petroleum base). Conventional stores accounted for a majority of the market share owning 81% of the market according to Immediate Media Marketing.

    The category of retail store contributes a great deal to its ability to succeed in several key success factors. Conventional supermarkets have acquired the majority of the market share because it has core ...

    Solution Summary

    The solution addresses key success factors in the retail grocery industry. Explanations are given for these key success factors.