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Starbucks: Describe the key success factors

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Describe Starbucks' key success factors.

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Solution Summary

The solution provides current data on the success of Starbucks including nine specific factors which have contributed to the company's successful expansion.

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Starbucks Coffee Company is the United States' leader in roasting and retailing specialty coffees. It operates in more than 1000 retail locations in 32 markets throughout North America and two new stores in Tokyo, Japan. Its goal is to build the most recognized and respected coffee in the world. Starbucks has been successful throughout the years and its success includes the following factors:

- Starbucks has location flexibility that helps to maximize its market share and build a regional recognition.

- It has ...

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