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Business Plan for a grocery store

I need a business plan for a grocery store. I'm looking for a business plan that includes everything to include a marketing plan, industry analysis, pro forma cash flows, projections, etc....

This business is going to be on the Island of Oahu, HI. It is a sole proprietor.

I'm not looking for a huge grocery store. I'm looking for something like a mom-and-pops type of convenience store that sells everything from groceries to frozen food to things that people need everyday.

I will pay the maximum points for this plan. If everything is included, it should be no less than 12 pages.

I will need this in a week. I will extend if needed, but no more than two weeks.

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Running Head: BUSINESS PLAN FOR A GROCERY STORE

Business Plan for a Grocery Store

Table of Contents
1. Executive Summary..................................................................................3
a. Introduction..................................................................................3
b. Mission, Goals and Objectives............................................................3
2. Company Summary..................................................................................4
a. Industry in which the store will operate..................................................4
b. Legal form of Ownership..................................................................5
c. Location and Facilities......................................................................5
d. Product and Services........................................................................5
3. Market Analysis.......................................................................................6
a. Market Segmentation........................................................................6
b. Target Market.................................................................................6
c. Position Strategy.............................................................................7
i. Positioning Statement..............................................................7
ii. Value Proposition....................................................................8
d. Promotional Strategy........................................................................9
i. Promotional Objective..............................................................9
ii. Promotional Budget................................................................9
e. Price Strategy..............................................................................10
4. Resource Planning..................................................................................11
a. Human Resource Planning................................................................11
b. Material Planning...........................................................................12
5. Operational Planning...............................................................................12
6. Financial Analysis...................................................................................13
7. Conclusion...........................................................................................15
References.....................................................................................................16

Executive Summary
Introduction:
Name of the Store: "Fresh N More"
Location: This grocery store would be situated in the Island of Oahu, HI. This is the third populated Island in State of Hawaii. The city of Honolulu is located here, which is the largest city and capital of Hawaii State (Macdonald, Abbott & Peterson, 1983). The population of the city is estimated approximately 905034 in 2008 (State & County QuickFacts, 2009). It is tourist place and also known as the 'Gathering Place', which is one of the main reasons to select the location for the business. The awareness of the product or service type is an important factor to select the location for a startup company (Kotler, 2002).
Concept of the Business: This business is related to the grocery store, which is quiet similar to retail store and a part of the retail industry. The proposed business will focus on the target market of Island of Oahu. The aim of this retail grocery store is to provide the frozen and fresh food product to the local people and tourist as per their needs within reasonable prices (Wheelen & Hunger, 2001). This store will make both the company and the client happy because the core feature of the store is providing best products and services of daily need to the person who needs it.
Mission, Goals and Objectives:
Mission: The mission of 'Fresh N More' grocery store is to provide an easily available and ultimate customer services and products. The aim of the store is to make availability of the fresh and frozen food to the population of island on an easy access (Wheelen & Hunger, 2001). The mission statement of the company is "Serving with honesty, integrity and competence to the local people and tourist who need great quality food products at reasonable prices".
Goals: The goal of the company is to serve all the people and tourist in the Island of Oahu with low price and high quality services (Kotler, 2002). To provide highest level of service and to achieve heights in business are the main goals of Fresh N More grocery store.
Objectives: The main objective of the store is to achieve 10% growth per year. To add 100 clients per month is one of the primary focuses of Fresh N More grocery store (Wheelen & Hunger, 2001).
Company Summary
Industry in which the store will operate:
A grocery store is mainly related to the retail industry, which retails all kinds of food products to the consumers under a single roof (Peters, 1996). There is a kind of complexity in the retail industry related to the culture and environmental conditions. A retail industry is booming in these days and grocery and food products are in the stage of growth. Understanding the cultural environment and needs of the customers is necessary in this industry. The owner of the grocery store is known as a grocer. This is basically a kind of supercentre and super store where the people can find anything as per their need in the grocery items without staring here and there (Bureau of Labor Statistics, 2009).
Big supermarket and supercenters stock a wide range of products apart from grocery items such as cloths and apparels, household items, etc. On the other hand the small grocery store has mainly fruits, vegetables, frozen and can food items, snack, sandwiches, etc. (Peters, 1996).
The legal form that the organization will take:
The organization will take form of a sole proprietorship. Sole proprietorship is a type of business organizations. These business organizations have no separate legal presence from their proprietors. This type of organization is owned by a single person (Sitarz, 2005). The proprietors or owners enjoy all the powers of taking and assuming risks for their concerns. The sole proprietorships have no firm tax means these firms do not pay any corporate tax but they have a very high tax on the income and profits. These firms have unlimited personal liabilities. This means that if the business organization has loss in business it has to pay the business liabilities by using assets and other personal properties (Shim & Siegel, 2000). As my business of opening a grocery store is a ...

Solution Summary

The solution examines a business plan for a grocery store.

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